Effective Date: 06/29/2020
“Personal Data” means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession). It also includes Personal Information.
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies are small pieces of data stored on your device (computer or mobile device).
“Data Processor” (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
What Information We Collect and How We Collect It
Information You Provide To Us
We collect information you provide to us directly. This information may include:
Information that you provide by filling out forms on the Site, including information provided at the time of registration or requests for further services.
Any correspondence you have with Mayflower.
Your selections for options and preferences on the Site.
Your search queries on the Site.
Content you provide to be published or used on the Site.
Information We Collect Automatically
When you access or use our Site, we automatically collect information about you though your web browser’s communication with the Site, including the following:
Details of your visits to our Site, including traffic data, location data, usage data, logs, and other communication data and the resources that you access and use on the Site.
Information about your computer and Internet connection, including your IP address, operating system and browser type.
Information about the pages that referred you to the site, your exit to the site, the configuration of your browser, and other forms of automatically generated information, including HTML header information.
Some of this information can be controlled by your browser’s privacy and security configurations, which may allow you to control whether Mayflower has access to this information.
We use various technologies to collect automatic data, which may include:
How We Use Your Information
We use, store, and process the information we collect about you in order to operate, improve, develop, and optimize the Site, and to provide you with information and commercial information that you may find of interest. This includes the following:
To operate, improve, present, develop, and optimize our Site and its contents.
To provide you with information, products, or services that you request from us.
To carry out our obligations and enforce our rights in relation to operation of the Site, including billing and collection, detection and prevention of fraud and other harmful activity, to investigate violations of and otherwise enforce our Terms of Service, Owner Agreement, and Renting Couple Agreement to comply with legal obligations and resolve user disputes.
To send you notifications related to your use of the Site, and agreements you enter into through the Site, changes to our Site, or any products or services we offer or provide through it.
To allow you to participate in interactive features on our Site.
For any other purpose with your consent.
We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Please be aware that if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. Please note that any interactions you have with advertisers’ websites or other third-party services are subject to the data collection policies that those services have in place.
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking & Cookies Data
Examples of Cookies we use:
- Session Cookies. We use Session Cookies to operate our Service.
- Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
- Security Cookies. We use Security Cookies for security purposes.
Use of Data
Mayflower uses the collected data for various purposes:
- To provide and maintain our Service
- To notify you about changes to our Service
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that we can improve our Service
- To monitor the usage of our Service
- To detect, prevent and address technical issues
- To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)
Mayflower may process your Personal Data because:
- We need to perform a contract with you
- You have given us permission to do so
- The processing is in our legitimate interests and it's not overridden by your rights
- For payment processing purposes
- To comply with the law
Retention of Data
Mayflower will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, Mayflower may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Mayflower may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Mayflower
- To prevent or investigate possible wrongdoing in connection with the Service
- To protect the personal safety of users of the Service or the public
- To protect against legal liability
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
"Do Not Track" Signals
We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Mayflower aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
- The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your Personal Data.
- The right of restriction. You have the right to request that we restrict the processing of your personal information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Mayflower relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Disclosure of Your Information
We may disclose aggregated information about our users, meaning information that has been combined so that it no longer identifies any individual, for any business purpose, including analyzing usage trends and seeking compatible advertisers and partners.
We also may disclose the following information for the following purposes:
Mayflower Staff and Contractors: Members of the Mayflower staff, and any third parties that Mayflower engages to work on their behalf, may use this information as is needed to operate the Site and any related business services.
Venue Rentals: In order to facilitate venue rentals on the platform, Mayflower may disclose information about Renting Couples or Owners (as those terms are defined in the Mayflower Terms of Service) to other prospective Renting Couples or Owners. Mayflower may also disclose information to third-party services assisting in the wedding event, including vendors and wedding service professionals, as is needed for them to provide services to Renting Couples and/or Owners.
Third-Party Service Providers: Mayflower may work with various third-party service providers to operate the Site, such as content delivery networks, servers, content management systems, and payment processors, among others. Mayflower will disclose information to those third-party service providers as is needed for them to provide services to Mayflower and the Site.
Business Transfer: To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Mayflower’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which user information held by Mayflower about our Site users is among the assets transferred.
To Third Parties for Marketing Purposes: Mayflower reserves the right to share information about you to third party marketers so that they may directly inform you about products or services which may be of interest to you. If you do not want us to share your information with such third parties, you may opt-out of our doing so by sending us an email at email@example.com with a request to cease receipt of some or all future marketing communications. Please be advised that it may take a few business days to process any such request and render your opt-out effective.
Legal Compliance and Enforcement: We may share information if we believe it is necessary in order to comply with any court order, subpoena, or other legal process, including an order to respond to any government or regulatory request, or if we believe such disclosure is necessary to enforce or apply our Terms of Service and other agreements, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Mayflower, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Mayflower uses reasonable administrative, physical, and electronic security measures to protect against the loss, misuse, and alteration of your information. That said, no transmission or storage of data over the Internet is guaranteed to be completely secure. Neither Mayflower nor its service providers can ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission or storage is at your own risk.