Wedding venue pros are used to seasonality affecting booking trends, however, it’s safe to say the venue booking season has never been quite this chaotic before.
Between 2020 rebookings and 2021 couples delaying their venue search, venues are being swarmed with inquiries and in need of a way to streamline communication and secure solid bookings for the upcoming seasons.
Managing these leads is where a CRM (Customer Relationship Management) software or lead management tool can really come into play. The right system can help you organize your day-to-day venue communications and provide insights that inform priority follow up and future business decisions.
Here are the Top 5 Reasons hosts are asking about Mayflower Venues’ newest Lead Management Software.
1 - Save Time
Running a venue is a demanding job, of which, so much of your time is consumed by the back and forth email, texts and calls between you and your couples. The right venue CRM enables easy responses on the go for you or your team. Features like in-app messaging, easy email integrations, and automatic lead capture all help you save time so you can take care of other more priority tasks to grow and run your venue business.
2 - Stay Organized
Venue owners and managers are some of the most organized individuals we’ve met. Still, we hear the perils of overflowing inboxes and managing leads across a variety of platforms. Inevitably, the more weddings you host, the harder it is to uphold the personal experience that you take pride in.
Mayflower’s lead management system helps venues consolidate all of their Leads in one single dashboard in a completely automated fashion. Mayflower’s newest feature even includes easy integrations with top industry listing sites. That’s right -- no more uploading or adding leads to your system manually; instead, you’ll enjoy a seamless flow into a single CRM where you can track leads by their respective level of interest or stage and respond to each accordingly.
As a venue, you need a CRM that is built to move with the unique journey your couples take, including discovering your brand, touring, reviewing proposals and ultimately booking. It's not as clean and simple as your standard lead and contract process so many CRMs are designed for.
3 - Identify key communciations insights
It’s a sad trend that hosts spend countless hours sending personal responses to all of their leads, only to be thanked by crickets in reply. One can’t help but wonder what’s happening on the other end. With Mayflower’s lead management tools, hosts can now identify key insights such as deliverability, and open and response rates that can inform future followup.
For example, are you finding you have above industry open rates, but are failing to evoke responses. That might be a sign of a great subject line but a need to tweak the body of your message. Key communication insights give you the ability to not just gather a baseline but hone in on your venue’s performance and take actionable steps to grow your business.
4 - Improve booking conversion
Great lead management tools don't just help you stay organized they help you achieve results -- we’re talking increased conversation rates and increased profits. At Mayflower, we’ve tailored our data collection processes to provide venues with key information about their couples up front. Key client insights such as budget, vision and guest count help paint a fuller picture of each client lead that allow hosts to tailor their responses and increase conversion of the best-fit couples for their venue.
"Receiving the right client information up front has completely streamlined our lead management process and ultimately impacted our booking rate.”
~ Vanessa, Venue Manager at Veasey Park (Mayflower partner since 2018)
5 - Gain critical business insights
CRMs are more than just a place for hosts to organize and respond to leads. When used to their fullest, the data they hold can provide hosts with key business insights to support big business decisions. Key metrics such as conversion by lead source can shape future marketing investments, while venue response time might indicate a key area of improvement or competitive advantage that sets you apart from other venues.
Whatever the insights, leveraging a tool that not just collects, but transforms your data into usable information is key to maintaining needed awareness, powering your growth, and informing future investments for years to come.
Interested in learning more about how lead management tools could power your business? Learn more here or schedule a call with a Mayflower team member today.