With engagement season and a great year for weddings on the horizon, it’s time to start thinking about what you can do to improve your wedding business in 2021.
To help you get started, we've created a list of the 6 Mayflower tools your venue should have this year!
1. Custom lead form
One of the easiest ways you can receive more leads is by making it easy to contact you. A standardized form (when done right) can show a couple you will quickly digest their key information to respond on topic and efficiently. A great example of this is the Mayflower contact form. This form embeds directly into your website and funnels all leads into your Mayflower account. The form is optimized to collect client information and allows you to learn key insights and buying triggers to help qualify leads quicker.
2. Consolidated lead pipeline
When it comes to managing your leads it can be overwhelming to do on your own. Mayflower’s lead management system helps hosts consolidate all of their leads in one single dashboard in a completely automated fashion. Mayflower’s newest feature even includes easy integrations with top industry listing sites. That’s right -- no more uploading or adding leads to your system manually; instead, you’ll enjoy a seamless flow into your lead pipeline where you can track leads by their respective level of interest or stage and respond to each accordingly.
3. In-app messaging
One thing we're encouraging all venues to say goodbye to this year is their inbox! Gone are the days where hosts have to keep track of hundreds of emails from multiple clients on their own. With Mayflower we have made it simple to optimize communication with your leads and clients through in-app messaging. Now hosts can message leads through their account and all conversation history will be logged in an individual lead details page. This makes it easy to reference event details, all information about each couple, and look back on past conversations. All the way from inquiry to wedding day, you'll never miss a detail!
4. Document management tool
Whether you're hosting 5 weddings this year or 50, keeping up with your client's documents can be exhausting. With a document management tool you can easily collect and manage all of your clients documents in one place. Clients can share updates on their floor plans, seating charts, COIs, and so much more, providing important insights for you and your team. This helps takes the stress out of planning for not only your venue, but also your client.
5. Online client planning portal
Appeal to today's tech-savvy couples with a venue-specific planning platform that eliminates the need for unnecessary phone calls, cluttered inboxes, and countless spreadsheets. Seamlessly share key venue information and collect vendor lists, timelines, floor plans, seating charts, certificates of insurance, and more from your couples, planners and the rest of their team. Mayflower's online planning tools are designed for collaboration, meaning less back-and-forth for you, your clients, and their vendors.
6. Custom storefront
An easy way to make a great first impression with potential new clients is with a marketplace storefront. Through market research and client insights, Mayflower has created a storefront for venues that effectively presents the key information couples want to see on a page that is easy to navigate. Their storefront is constantly being optimized based off of thousands of couple's preferences and behaviors, to help maintain a clean design and clear CTAs. This takes the stress out of creating a good first impression and helps your venue build credibility up front by being positioned on a site couples can trust. Check out our five step guide for how you can differentiate your storefront.
Mayflower helps venue hosts stay organized and communicate all in one platform. Whether you're just getting started or you've been hosting weddings for years, Mayflower is here to help you save time, impress clients, and scale your business.
If you want to learn more about how your venue could grow with the Mayflower Venues platform, schedule a free call with a venue success representative.